Champions of the Cause

The Hinoman team comprises senior scientists, agronomists, food engineers, marketing professionals, academics and entrepreneurs—caring citizens of this planet who have developed a solution to produce a safe, nutritious leaf  protein source.

Hinoman breeds, develops and cultivates Mankai™ Plant, the proprietary nutrient-rich super-vegetable, grown using sustainable hydroponics. Mankai™ Plant is the fruit of an 8-year R&D investment in developing a sustainable, scalable cultivation method for year-round harvest.

Hinoman’s experts are leading the future global food-security charge with a stellar product, novel cultivation technology and progressive business model. Having scientifically proven that Mankai™ Plant is superior in composition & bioavailability  to other food sources in its class, Hinoman is scaling its production for GloCal distribution.

Inspirational Ingenuity: Intellectual Property Assets

Mankai™ Plant Plant Ownership: Hinoman owns the sole rights to this non-GMO bred strain, registered under the International Breeders’ Rights treaty.

Mankai™ Plant Production Know-How: The company has patents pending for proprietary cultivation protocols, algorithms, and technology and production facilities.

Novel Product: Hinoman owns provisional product and process patents and a product patent at the national phase.

Founder & Advisor


Mr. Udi Elituv

Founder & Advisor>>

Udi Elituv is the initial founder of Hinoman. Udi perceived the potential of Mankai as a Novel Food ingredient and consults the company on issues of sustainability and new related technologies.

Managment Team


Mr. Ron Salpeter


Ron is an entrepreneur and lawyer with over 25 years of cross-border experience in business, investment banking and international law, including 5 years in Asia. Hinoman is his second venture as a startup CEO.

Mr. Zohar Frenkel

Deputy Chief Executive Officer>>

Zohar has over 25 years of experience in operations, business and R&D management. Zohar held the position of CEO and Operations manager at several companies in the Pharmaceutical (Teva Pharmaceuticals), Food (Einat food industries) and consumer good industries where he led the organizations to fulfill challenging business, R&D and operational goals. Zohar holds BSc degree in industrial Engineering from Ben -Gurion University and holds MBA degree from Tel Aviv University.x

Mr. Yehuda Gur

VP Strategy & Chief of Staff>>

Yehuda has over 20 years of experience in strategic planning, leading the execution of strategic plans, and as a senior executive in large corporations. Yehuda managed the strategic consulting practice of PwC Israel, managed the strategic change unit in Israel’s largest bank, and was EVP strategic projects and RM for Israel’s largest food conglomerate.x

Mr. Oren Shani

COO – Chief Operating Officer>>

Oren has over 20 years of operations experience, mostly in managerial positions in high growth organizations, serving as Operations Manager, COO and CEO. He recently served as CEO of a cosmetics company in India.

Ms. Efrat Kreiner Efrat

Chief Marketing officer>>

Efrat specializes in the health and nutrition industry, with 15 years of sales and project experience, including 6 years in Singapore and Malaysia. She also served as an ad agency Account Executive, supporting 3 of Israel’s leading food companies.

Dr. Miri Lapidot

CSO – Chief Scientific Officer>>

Dr. Lapidot, PhD in Life sciences-algal molecular genetics.
Dr. Lapidot has over 20 years of experience in molecular & genetic manipulation research at the academy, and in leading R&D in Ag-Biotech startup.
She has broad experience in the field of algal biotechnology, development of plant transformation system and trait manipulation.

Ms. Sagit Reich

CFO – Chief financial Officer>>

Sagit has over 15 years of experience in finance and operations management. Sagit held the position of CFO at several companies in the Agro-tech and High-tech industry where she helped organizations build financial-reporting systems and execute their business plans. Sagit is a Certified Public Accountant (CPA) and holds a BA in Accounting and Psychology from Tel Aviv University.

Advisory Board

Prof. Marvin Edelman

Biology Advisor
Prof. Edelman is Professor Emeritus at the Weizmann Institute’s Plant and Environmental Sciences. He has 35 years’ experience in the field, and is the Inventor for one of the first lemna commercialization patents.

Prof. Ioav Cabantchik

Scientific Advisor
Professor Emeritus: President Elect of the World “Bio Iron” Society; World authority on iron metabolism & iron disorders, former Chair “Life Science Institute” at Hebrew University, Jerusalem

Mr. Zeev Paikowsky

Food Technology Systems
Innovation & Regulation Advisor

Zeev is the Chief Scientist at Tnuva Group (Israel largest food conglomerate) a subsidiary of Chinese food giant Bright Foods.

Mr. Yaacov Mansdorf

Water Engineering Expert
Yaakov has earned his reputation as a global leader in water desalination engineering; he oversees and develops engineering plans for many of the world’s largest desalination plants.

Scientific Collaboration Partnership

In addition to advisory board support, Hinoman maintains a broad collaboration agreement with the Weizmann Institute of Science,
a world-renowned multidisciplinary research institution.

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